The graphic design students had a big project...a big project that benefitted us in Fibre Art and Textile Design! The role of my graphic designer Maria was to come up with professional idendity cards and stationary for us as textile artists/designers...or as I decided to be called creator: Creations by Sarah Mc Gloughlin. I couldn't quite bring myself to call myself artist or designer yet!
Another issue I found was really not something I can rectify easily....my name! Sarah Mc Gloughlin I didn't think was exactly the most glamorous or catchy of names, therefore I spent some time considering what I wanted my potential business to represent....
The strategy I have for my potential business is to create accessories/art that is FOR THE CUSTOMER.By that I mean, it is customised, a more personalised and collaborative project with the customer and myself. Having thought long and hard about this I then decided that I wanted something that was short, snappy and that encorporated this notion within the name.
So-U was what emerged from this. I felt it was current, visually strong and I also wanted the thumb print to give this idea of it being personalised, i.e we all have different thumb prints-they are unique, original. They are So-U!
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